FIELD 02 · DESIGN & TECHNOLOGY
Design & Technology
Human factors, cognitive load and interfaces that fit people.
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01
Cognitive Load: Why Good Instructions Feel Effortless
Working memory is the bottleneck of every interface, manual and lesson. Design for it and everything gets easier.
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02
Hick's Law: Why Too Many Options Slow Everyone Down
More choices, longer decisions — the simple law behind clean menus.
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03
Affordances: Why Some Doors Tell You to Push
How objects signal their own use — and why the ones that don't drive us mad.
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04
Designing So People Can't Make the Mistake
Human error is usually a design problem wearing a disguise.