FIELD 05 · EVERYDAY DECISIONS
Everyday Decisions
Judgement, bias and choosing better with the same brain.
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01
Anchoring: The First Number Wins
Why an arbitrary figure shifts every judgement that follows it.
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02
Loss Aversion: Why Losing Hurts More Than Winning Feels Good
The lopsided maths of the mind, and where it quietly costs us.
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03
Nudges: How Defaults Quietly Decide for Us
Change the default, change the outcome — the small design choices with big effects.
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04
The Availability Heuristic: What Comes to Mind Wins
We judge how likely something is by how easily we can picture it — often wrongly.